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Brands
Trust and consumer education are key to CSR communication
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Marketing
Marketing managers in Switzerland are guided by customer needs and data
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Communication
Corona brings fundamental changes to Swiss society
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Advertising
"Direct" effect
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Media
Culture coverage is "intact but endangered," according to study
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Social media
"Likes" and "shares" fuel online outrage
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Marketing
The use of AI in marketing 2021: 5 obstacles and 1 bright spot
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Commerce
E-commerce trend on the social web on the rise
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Communication
Swiss population craves live events
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Media
Women are strongly underrepresented in Swiss media
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