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Media
VSM launches survey on trade media usage in Switzerland
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Marketing
More and more companies distribute content via social media
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Brands
How strongly people identify with companies and brands in Switzerland
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Brands
Switzerland is the strongest nation brand in the world
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Communication
These touchpoints are essential in internal communication
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Media usage
GenZ report from Xeit shows: Young people are extremely social
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Media
There is still a lot of untapped potential in outdoor advertising on public land
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Media usage
Consumption of media content has increased in all segments
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Communication
Reputation in PR: Large discrepancy between claim and reality
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Marketing
Companies do not exploit the potential of product data
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