Ammarkt packs the power from nature for Nahrin
In addition to its range of products for the kitchen, Nahrin has also been active in the market for food supplements for many years. A growing market that is developing dynamically worldwide - which made a visual realignment of the product segment necessary. Since April, the products are now available in the design developed by Ammarkt.
Since 1974, Nahrin has been producing natural food supplements in addition to spices, bouillons and sauces. The NEM range has now been set up for the national and international market as an independent product range in a new appearance.
St.Gallen-based agency Ammarkt prevailed in the fall 2021 pitch for the rebranding of the food supplement line. The team then set about visually reinventing the food supplement world of Nahrin: The power of plants that nature gives us, concentrated and refined into powerful nutritional supplements - all these active ingredients are reflected in the elegant cans with golden caps and elegantly designed labels. It was crucial that in addition to naturalness and originality, the haptic impression, sustainability also play central roles.
A series of pictograms was designed for the nine product categories, each of which symbolically unites the application area and effects of the NEM. In addition, Zurich illustrator Jeremy Küng created 20 delicate illustrations for the plant-based nutrients of the approximately 50 products. The new capsule and drop cans are made of recycled PET, and there is no outer packaging.
Communication and rollout in 20 countries worldwide
Ammarkt also created a communicative foundation that clearly and consistently positions the products for marketing, particularly in the international environment. In addition to the catchy claim "My extra power from nature," powerful images focus on the harvesting and processing of natural raw materials.
Following the Swiss rollout at the beginning of April, the new dietary supplements are gradually becoming available in all 20 sales countries, either online or through direct sales via consultants at home, at trade fairs and markets.
Customer: Nahrin. Conception and realization: Amarket. Illustrations: Jeremy Küng.
