Heads repositions Gryps

For Gryps, the online portal for SMEs, Heads sharpened the brand positioning, formulated the brand promise and updated the appearance with a new logo and look.

Gryps supports over 45,000 Swiss SMEs in their day-to-day business. The digital service platform is a subsidiary of Axel Springer Schweiz and provides entrepreneurs with offers as well as information and advice to reduce their administrative workload.

Heads has sharpened the positioning for the online portal, further developed the corporate wording and formulated the self-image by means of brand promise and claim: The promise "Master your everyday SME business cleverly and independently. Thanks to Gryps, many things are simply well solved" is also available in short form as the claim "Simply good for business". In addition, the corporate identity has been consistently geared to small and medium-sized enterprises.

With the redesign of the logo, corporate colors and fonts and the development of an image concept, directly from the SME world, the platform now appears more modern and clearly conveys that Gryps is entirely at the service of SMEs - the backbone of the Swiss economy.

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