Brandpulse implements new brand identity for Victorinox
Victorinox launches its new brand identity at the beginning of the year. The new design picks up on the typical Victorinox red in a variety of ways and was created in collaboration with the Swiss branding agency Brandpulse.
The new brand identity is embodied by a red logo box that is used in all external marketing materials. In terms of layout simplification, the previous splinter design was replaced with a modular and more flexible structure to meet the challenges of cross-channel and 360-degree marketing with a flexible format that works both online and offline.
Victorinox's new look is designed to show that functionality, quality, innovation and iconic design are at the heart of Victorinox's product and brand perception. Then as now, the Victorinox red, made famous by the Swiss Army Knife, is an integral part of the overall look.
The new brand design was created in collaboration with Brandpulse. At the beginning of the project, Brandpulse conducted a comprehensive brand analysis and developed the new design concept for the brand based on this analysis. "It was important for us to find the perfect balance between showing the origins of this traditional Swiss brand on the one hand, but at the same time enriching the appearance with an innovative design featuring the recognizable Victorinox red," explains Thomas Ramseier of Brandpulse.
