BlueGlass Interactive develops the field of data analytics
With the new Business Data Analytics division, BlueGlass aims to set new standards in terms of analysis, visualization and modeling of data in digital marketing and further intensify data-driven decision-making in collaboration with customers.
In the past, it has become clear that the market is not only increasingly demanding analyses of pure online data, but also increasingly their linkage with customer and business data, as team manager Kathrin Mettler explains. With Angela Niederberger, Blueglass is strengthening its strategy team with an experienced data analyst. The reinforcement in data analysis is intended to contribute to customer success on a strategic, conceptual and operational level.
Insights on user behavior from the first to the last interaction will provide additional, fact-based decision-making information to strengthen the digital presences and campaigns of Blueglass customers.
The focus is on generating systematic insights, data visualizations, intuitive dashboards and data models. Thus, correlations, causalities and ultimately user behavior patterns, such as predictions about purchase decision behavior of target groups, can be revealed. This should ultimately enable an improvement of the customer experience across all digital touchpoints and thus generate real business value for customers.
