French-speaking Switzerland's Agence Trio becomes part of the Myty Group
Agence Trio joins the international Myty Group. With the acquisition of the Lausanne agency, the agency network now also covers the French-speaking Swiss market and grows to a total of 14 agencies from Germany, Croatia and Switzerland.
The bilingual full-service communications agency "Agence Trio" combines a wide range of expertise in the areas of consulting, creation and realization in its team. The agency, which has been operating since 1931, can boast many national and international successes - the agency's major clients include Ikea, Ovomaltine and Omega Speedmaster. The agency currently looks after brands such as Migros, Kägi, SBB, Swiss Wine and PubliBike.
By adding Agence Trio to the agency network, Myty is strengthening its portfolio of specialized agencies and facilitating "close cooperation with the Swiss-German Myty agencies", according to a press release. The development of a network in French-speaking Switzerland is an important step, as the French-speaking region is a "special market with great potential for customized communication activities".
Trio CEO Michael Kamm sees many opportunities in the partnership with Myty: "Thanks to Myty, we can offer our customers deeper and broader expertise. At the same time, we see our many years of expertise in French-speaking Switzerland as adding value to the Group and are delighted to share this knowledge." The cooperation will enable the agency to take further steps towards growth and expanding its expertise, while at the same time maintaining its identity, culture and operational independence.
