Inhalt und Form founds media agency iundf Media Impact

Since March 2019, the Zurich-based agency Inhalt und Form has not only limited itself to marketing strategy, creation and realization, but also offers solutions to play out all content across the customer journey in a targeted and personalized manner using various technology solutions. Together with marketing technology expert Urs Blickenstorfer, Dominik Stibal and Karin Estermann founded the company iundf Marketing Technology (Werbewoche.ch reported).

"The company has really taken off and we've now been able to gain a year's worth of experience," content and form CEO Dominik Stibal tells the Advertising Week. "In addition to creation and technology, another key element for efficient and effective advertising communication is a flexible media strategy and optimized playout."

The founding team of iuf Media Impact: Karin Estermann, ECD Inhalt und Form, Larissa Mörgeli, Senior Digital Consultant iundf Media Impact, Sandra Fehr, Managing Partner, iundf Media Impact, and Dominik Stibal, CEO Inhalt und Form.

Understanding interdependencies between disciplines

The agency in Kreis 5 is now getting down to business and, together with media expert Sandra Fehr - who most recently worked for Equipe and Mediaschneider for several years - is launching the media agency iundf Media Impact. The company specializes in the conception, planning and execution of cross-media strategies and campaigns.

"Just three years ago, the call for specialized agencies was loud. And it's still true that you have to be specialized to be able to offer the client added value. It's just that today it's even more important to better understand the interdependencies between disciplines in order to actually perform in the specialty area," Stibal says. "Our goal is to have a transfer of know-how between all three companies."

Credibility and attractiveness

iundf Media Impact will operate as an independent company and will be fully autonomous in the market. The fact that an independent AG was again founded for the media sector after iundf Marketing Technology and was not integrated in content and form has two reasons, says Stibal. Firstly, credibility is higher this way, and secondly, highly qualified co-founders, to whom all doors would otherwise be open, can be attracted in this way.

Karin Estermann sees another reason for launching a media agency in the first place in transparency: "It is still difficult for customers to obtain full transparency about advertising funds. This is where we want to counteract."

Sandra Fehr is convinced that the responsibilities of a media agency are changing. "Away from standard media planning, towards being a consultant who transmits know-how to the client," says the media expert. "Most agencies today earn their money through media buying. If that goes away - for example, because more and more customers are booking themselves or building in-house solutions - they also lose their business model."

With iundf Media Impact, is the content-and-form family now complete? "The future will show whether further areas will be necessary," says Dominik Stibal. "In the next few years, however, we will have covered the most important areas of communication with content-and-form, iundf Marketing Technology and iundf Media Impact."