Ringier Advertising integrates eBoards from APG|SGA into cross-media offering
APG|SGA and Ringier Advertising are cooperating with immediate effect in the marketing of selected DOOH moving image formats. Ringier Advertising will have the opportunity to integrate the large-format eBoards in 16:9 format into customized cross-media packages for its advertising customers.
According to a media release, the 55 eBoards are located at "attractive, high-traffic locations in Switzerland's major train stations" and achieve a reach of 25 percent and 8.5 million contacts over a two-week broadcast period. This makes them the ideal solution for achieving even greater impact with the Ringier Advertising portfolio.
As part of the cooperation, Ringier Advertising will integrate the APG|SGA eBoards, which can be booked nationally, locally and programmatically, into its portfolio of services and offer them to its advertising customers within holistic, cross-media solutions.
"We are very pleased to be working with Ringier Advertising and are convinced that this cooperation can bring significant added value to our joint advertising customers," said Andy Bürki, Head of Advertising Market at APG|SGA. "The eBoard products are an important part of our comprehensive offering in the field of digital outdoor and moving image advertising, and the cooperation with Ringier Advertising will enable us to attract even more advertisers from the print and digital markets."
"For Ringier Advertising, the collaboration with APG|SGA is a great opportunity to expand our advertising offering with this attractive opportunity in the field of digital outdoor advertising," says Thomas Passen, Managing Director at Ringier Advertising. "We are convinced that our advertising customers will benefit from the additional visibility provided by the large-format eBoards in 16:9 format."
