FM1 Today: Campaign continues
Dachcom uses ads, posters and online measures to highlight the regional expertise of the NZZ Media Group's latest news portal.
Under the brand promise "Make Today more interesting," the advertising agency Dachcom launched FM1 Today, the NZZ Media Group's new news portal for eastern Switzerland, in summer 2015. A cross-media launch campaign made the portal known to the young audience of eastern Switzerland. Since then, FM1 Today has been able to live up to this brand promise and supplies eastern Switzerland with surprising content every day anew.
The new measures of the long-term brand identity now place even greater emphasis on the regional competence of FM1 Today and on the FM1 Today mobile app. The goal: FM1 Today is to become a permanent fixture in the day of all young and young-at-heart mobile Eastern Swiss.
For the campaign, photographer Claudio Baeggli from Eastern Switzerland photographed various people from Eastern Switzerland in their natural surroundings. As always, the photos are combined with headlines that can be adapted at short notice to all current topics and show what interesting things could happen in eastern Switzerland.
F12 posters, full-page ads in the daily press and free newspapers, radio spots, and online and social media measures will be used.
Responsible at FM1 Today: André Moesch (Head of Electronic Media Eastern Switzerland); Peter Weder (Head of Marketing & Communications). Responsible at Dachcom: Team Rheineck / St.Gallen.
