Crisp Hiltl campaign by Ruf Lanz makes it into the Lürzer's Archive

Ruf Lanz was included in the Food + Drink Special of Lürzer's Archive with the campaign "Vegetarische Sinnesfreuden" for Hiltl.

Every four months, "Lürzer's Archive" presents the most creative campaigns in global advertising. The strictly curated magazine is published in 68 countries and is regarded as a benchmark by agencies and clients. In the current issue, it also presents the special "The spectrum of taste", with evergreens from the food + drink sector.

In addition to international work for McDonalds, Coca Cola, Magnum, Heinz and Babybel, Ruf Lanz's "Vegetarische Sinnesfreuden" for Hiltl is a Swiss campaign.

The cheeky campaign was conceived for the opening of the Hiltl branch on Zurich's Langstrasse in 2017. Ruf Lanz has been ensuring that the Hiltl brand remains on everyone's lips with crisp campaigns since 2006.

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