Serranetga: online unpacking for Samsung
Unpack the Future: Samsung Switzerland invites you to an interactive online unpacking of the new Galaxy S6. The campaign was designed and implemented by Serranetga.
For all those who want to hold the brand-new Galaxy S6 in their hands well before it goes on sale: At Next-is-now.ch anyone can use their current smartphone to see the new S6 live, in 3D and in its original size.
The interactive website was designed by the Serranetga agency. It immediately followed the international Samsung Unpacked event last Sunday and is just the start of the cross-media launch campaign. The S6 will be available for purchase in Switzerland from April 10, 2015.
This is how the Unpack experience works: Users connect their own smartphone to the microsite by entering a customized URL. Now, every movement with their real phone is followed by the exactly identical movement of the S6 "on screen.
Responsible at Samsung: Anja Olsson (Head of Marcom), Jennifer Rimann (Marcom Specialist). Responsible at Serranetga: Florian Beck (Executive Creative Director), Nicolas Hostettler (Digital Strategist), Philippe Lehmann (Art Director Digital), Mitch Bekk (Art Director), Luca Zurfluh (Junior Art Director Film), Antonia Meyer (Copywriter), Tanja Birrer (Consultant), Maurizio Rugghia (Managing Director), Tobias Kreutzer/Heimoto (UX, Design, Programming).
