Customer growth and pitch wins

Adidas Switzerland now runs together with Statement

The Zurich agency for brand and consumer activation Statement supports Adidas Switzerland in the launch year of the new Boost models in the running category. The agency is responsible for building an urban running community. First implementations are already planned from spring 2015. "We chose Statement as additional reinforcement because the agency showed us creative and complementary ways and possibilities to the already planned classic communication," says Guido Mazzolani, Brand Marketing/PR Manager of Adidas Sport, Market Central.

Open Up communicates for Sectoral Asset Management

The PR and communications agency Open Up convinced the managers of Sectoral Asset Management, a company specializing in the management of investment strategies in the healthcare sector, as part of an agency evaluation. The company, which recently expanded its presence in Switzerland, focuses exclusively on healthcare investments. In order to achieve the targeted growth, communications in Europe will be strengthened. The aim is to raise awareness of the Canadian-Swiss company and to convince potential investors of the approach and potential of healthcare investments. Open Up has been engaged for this purpose.

The contract covers the management of communications activities in Germany, the UK and Switzerland. While media relations outside Switzerland are implemented by partner agencies, the Zurich agency is responsible for public relations in Switzerland. This involves, among other things, the media accompaniment of roadshows and the coverage of the topic via interviews and specialist articles. In addition to media relations, Sectoral Asset Management is launching an international advertising campaign, which is being developed and implemented by the Swiss advertising agency Blue Spirit. This will be launched in March 2015.

Wirz Wietlisbach Dialog smokes Winston in the future

Wirz Wietlisbach Dialog has just won an interesting account. With Winston from Japan Tobacco International (JTI), the company will in future be advertising a cigarette brand that is one of the top brands in this market in Switzerland.

The collaboration is the result of a one-stage pitch, which the dialog experts from Uetlibergstrasse won last year. The fact that Wirz Wietlisbach Dialog is only now announcing the New Business success is due to the fact that the agency wanted to produce concrete results first.

These results include, among others, the launch for the line extension "Winston Authentic" and the activation campaign "Blue Lights Igloo Nights". What both campaigns have in common is that they were conceived and implemented in a channel-neutral manner. In addition to personalized online and offline measures, all POS advertising materials were created by the performance advertisers within the Wirz Group.

Jung von Matt/PR now supports Accor Hotels Switzerland

Jung von Matt/Public Relations is now in charge of Accor Hotellerie Schweiz with 56 hotels of the brands Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio City Aparthotel, ibis, ibis Styles and ibis budget. The agency prevailed over its competitors in a multi-stage process. The scope of work includes brand PR and influencer marketing measures in addition to classic corporate communications. In addition, the team provides interdisciplinary consulting support in all areas of marketing communications. "With Jung von Matt/Public Relations, we have found the creative and interdisciplinary partner that matches our ideas of contemporary brand PR," explains Christophe Julliard, Director of Sales, Distribution, Marketing and Digital Strategy at Accor Switzerland.