Kreisvier: Car love via the portal Car4you.ch
Cars move more than just people and objects: Most of the time, it's not reason but a positive feeling that decides which vehicle you want to live with in the future. Kreisvier expresses this love of cars for Car4you.ch.
The Basel agency shows man and model, strikingly connected with a heart, which leads to playful statements such as "Mimi loves Mini". "You too can find your dream car on car4you.ch" is the inviting binder that rounds off the emotions with the Car4you branding. The current eight campaign subjects on F12 and F200 are hanging in German-speaking and French-speaking Switzerland until March 8 and are intended to further increase awareness of the major Swiss car portal.
Car4you.ch was launched in 1997 and, with around 89'000 cars, motorcycles and campers, is one of the largest Internet portals for new and used vehicles in Switzerland. In 2011, Car4you.ch was acquired by Tamedia. Since October 2013, Tamedia has managed the platform together with Schibsted in a joint venture. The digital holdings of the Tamedia media group are combined under the umbrella of Tamedia Digital. Car4you.ch is part of the Classified Online portfolio.
Responsible at Car4you Switzerland: Myriam Reinle (Management), Gianfranco Galati (Head of Marketing). Responsible at Kreisvier: Christian Jost (Head of Consulting), Lukas Gysin (Senior Consultant), Sven Kahler, Martin Friedlin (Art Direction), DTP Jlonka Diethelm, Gerald Mink and Tanja Steiger (Text).
