Vizner Borel spreads World Cup fever for Denner
Denner is currently spreading the national World Cup fever and is offering retro Swiss and Brazilian football shirts at a special price. Vizner Borel is responsible for developing and publicizing the promotion.
With Denner's "One for all" positioning, Switzerland's third-largest retailer is also the best choice for all-round successful football celebrations during the World Cup, according to a press release issued on Wednesday. Denner is therefore selling retro football shirts at a special price to mark the major sporting event.
The Zurich-based communications agency is advertising the campaign on TV and on posters with a rousing, surprising duel. The match between Switzerland and Brazil can be seen throughout Switzerland from now until the World Cup. And takes the Swiss to the Copacabana - or to the nearest Denner store - with plenty of rhythm.
Responsible at Denner: Petra Gayko (Head of Marketing Communications), Sabine Gassmann (Project Management Marketing Communications). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Jürg Waeber (concept/idea/text), Florian Steiner (AD), Markus Binggeli (strategy), Irene Stutz (consulting), Istvan Vizner (photography), JBW Media, Nina Rolle (media). Responsible at Stories FilmproduktionYves Bollag (producer), Michael Fueter (director), Barry Markowitz (cinematographer), Anna Lehmann (producer), Spacetrain (music), Peter Bräker(sound design), Gregor Rosenberger, Jingle Jungle (sound studio).
