Draftfcb/Lowe brings fans on Nati jersey
Together with the Draftfcb/Lowe Zurich agency, Zurich Insurance is launching a campaign for all ice hockey fans in Switzerland. The Nati wears the fans on its chest.
On the Facebook page of the insurance company fans can ensure that their name is immortalized on the original jersey. All registered names will be printed on the real players' jerseys. At the international match between Switzerland and Canada on May 6 in the Hallenstadion, the ice hockey team will be wearing these special jerseys - with thousands of fans' names printed directly on the chest. With this campaign, Zurich Insurance wants to demonstrate its love for ice hockey and show that the sponsoring motto "You love ice hockey. We do too" is much more than just words. The campaign, which runs via a Facebook app, started at the same time as the launch of Zurich's Facebook fan page.
Responsible at Zurich Insurance: Stefanie Müller, Urs Schwegler, Melanie Felder, Fabio Cianciola. Responsible at Draftfcb/Lowe Group Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp (Art Director), Maximilian Kortmann (Text), Carmen Köll and Sandra Kopplin (Consulting). Responsible at Three Elements (programming): Sebastian Galla (Creative Director Digital), Jan Hofmeister (Frontend Development), Nikita Loges (Web Development), Stephan Fühner (Web Development).
