Ruf Lanz: New image campaign created for Delizio
After a multi-stage evaluation process, the Ruf Lanz agency was commissioned to bring Delizio to everyone's attention.
The new image campaign combines the quality of Delizio coffee with the fast warm-up time of Delizio coffee machines, writes Ruf Lanz in a press release. Three images show connoisseurs elegantly bringing the Delizio capsule to their mouths like a coffee cup. Thanks to Delizio, the path from capsule to coffee has never been so short.
The subjects were photographed by Chris Tribelhorn, a Swiss photographer based in Stockholm. The campaign was launched on October 9 with double-page advertisements in the Sunday press and many other major publications. Megaposters are also being used, as well as targeted measures at the POS.
Responsible at Delizio: Aurel Keller (Head of Marketing and Sales), Serena Mösching (Product Management), Alexander Zaugg (Business Development). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Isabelle Hauser (AD), Dave Schellenberg (graphics), Maren Beck (text), Diana Strebel (strategy), Heike Rindfleisch (consulting). Photographer: Chris Tribelhorn.
