Publicis: TV commercials invented for V-Zug
Publicis has realized a campaign for V-Zug. TV commercials show that V-Zug's new appliances make life easier and more convenient. They also inspire people to make their own "inventions" by passing off the appliances' capabilities as their own achievements.
One spot features a host who conjures up a master menu with the Combi-Steamer at the touch of a button, but leaves his guests believing that he cooked everything himself with a great deal of expertise and effort. In the other, a straw widower who impresses his friends by ironing his shirts himself, even though the Adora washing machine with its steam ironing program makes ironing superfluous.
In addition to the TV commercials, the new campaign also features advertisements that support the "Well Invented" message. In French-speaking Switzerland, V-Zug's position is additionally strengthened in print and on posters with testimonials from top chef Philippe Rochat.
Responsible at V-Zug: Philipp Hofmann (Head of Marketing), Hans Mazzoleni (Director Market Switzerland), Daniela Hotz (Head of PR), Jasmin Riesen (Marketing Services). Responsible at Publicis: Ralph Halder (CD), Lori Fischer and Tom Kees (AD), Valentin Cheli (graphics), Cyrill Wirz and Albert Matzinger (text), Bruno Biondi and Marcus Aeberhard (consulting), Derya Derdiyok (FFF producer). Responsible at Chocolate Films: Marcel Langenegger (Director), Michela Trümpi (Producer), Spacetrain (Music).
