One Club put on a show
The One Show has a high status in the American advertising scene
The One Show has a high standing in the American advertising sceneVOn Thérèse Balduzzi Numerous representatives of the New York advertising scene flocked to the Lincoln Center to attend the 24th One Club awards ceremony. The gold, silver and bronze pencils were awarded mostly to American agencies. Internationally, English-speaking countries had the advantage. There were no Swiss awards to report.
Other award ceremonies attract a more international audience, but also seem more anonymous. At the annual awards ceremony of the One Club, an organization founded 25 years ago by and for art directors and copywriters, almost the entire New York advertising scene comes together.
The introduction of the well-known comedian Al Franken created a great atmosphere. His witty statement of solidarity with the current strike of the actors' union SAG was met with great applause, although the audience included the very employers who are trying to reduce actors' fees.
The awards were presented by Hal Curtis of Wieden & Kennedy and Chuck McBride of TBWA Chiat/Day, who were members of the equally high-caliber and strict jury: Out of a total of 15400 entries from agencies around the world, only 28 golds were awarded, most of them to U.S. agencies. In some categories, no gold prizes were awarded at all.
Politically incorrect spots are also created in the USA
By far the most "Pencils" were won by the agency network Fallon McElligott (New York, Minneapolis, London): a total of 14 awards, seven of them gold, for campaigns for the sports channel Liberty Network (Fox), the United States Tennis Association and Sports Illustrated magazine.
In the commercial for Liberty Network, a man sings the American national anthem with politically incorrect lyrics, the gist of which is, "Men are men and must have their sport."
Wieden & Kennedy of Portland won a total of seven awards (three gold) for their work for Nike and Miller Genuine Draft. Crispin Porter & Bogusky of Miami won six awards for its anti-smoking campaign (Florida Tobacco Pilot Program), which was the inspiration for the national anti-smoking campaign. Multiple winners also included Cliff Freeman & Partners of New York, Martin Agency of Virginia and Loeffler Ketchum Mountjoy of North Carolina, with four awards each.
London agencies scooped prizes in the print category
Most of the international prizes were awarded in the print category: Saatchi & Saatchi Singapore and London won three prizes each. Of these, two golds went to the Singapore agency for the "Bubble Wrap" ad for Borneo Motors. South African agency TBWA Hunt Lascaris received four awards. Other international gold winners were Abbott Mead Vickers BBDO of London and BBDO Denmark. Silver went to DDB Advertising Paris, F/Nazca S&S San Paulo and Ogilvy & Mather Buenos Aires and Singapore.
At One Show Interactive, Euro RSCG Interaction won four awards; honored at this award was the group of 40 agencies in 26 countries specializing in interactive media.
Other award ceremonies attract a more international audience, but also seem more anonymous. At the annual awards ceremony of the One Club, an organization founded 25 years ago by and for art directors and copywriters, almost the entire New York advertising scene comes together.
The introduction of the well-known comedian Al Franken created a great atmosphere. His witty statement of solidarity with the current strike of the actors' union SAG was met with great applause, although the audience included the very employers who are trying to reduce actors' fees.
The awards were presented by Hal Curtis of Wieden & Kennedy and Chuck McBride of TBWA Chiat/Day, who were members of the equally high-caliber and strict jury: Out of a total of 15400 entries from agencies around the world, only 28 golds were awarded, most of them to U.S. agencies. In some categories, no gold prizes were awarded at all.
Politically incorrect spots are also created in the USA
By far the most "Pencils" were won by the agency network Fallon McElligott (New York, Minneapolis, London): a total of 14 awards, seven of them gold, for campaigns for the sports channel Liberty Network (Fox), the United States Tennis Association and Sports Illustrated magazine.
In the commercial for Liberty Network, a man sings the American national anthem with politically incorrect lyrics, the gist of which is, "Men are men and must have their sport."
Wieden & Kennedy of Portland won a total of seven awards (three gold) for their work for Nike and Miller Genuine Draft. Crispin Porter & Bogusky of Miami won six awards for its anti-smoking campaign (Florida Tobacco Pilot Program), which was the inspiration for the national anti-smoking campaign. Multiple winners also included Cliff Freeman & Partners of New York, Martin Agency of Virginia and Loeffler Ketchum Mountjoy of North Carolina, with four awards each.
London agencies scooped prizes in the print category
Most of the international prizes were awarded in the print category: Saatchi & Saatchi Singapore and London won three prizes each. Of these, two golds went to the Singapore agency for the "Bubble Wrap" ad for Borneo Motors. South African agency TBWA Hunt Lascaris received four awards. Other international gold winners were Abbott Mead Vickers BBDO of London and BBDO Denmark. Silver went to DDB Advertising Paris, F/Nazca S&S San Paulo and Ogilvy & Mather Buenos Aires and Singapore.
At One Show Interactive, Euro RSCG Interaction won four awards; honored at this award was the group of 40 agencies in 26 countries specializing in interactive media.
