Vacation but full fat and sexy

Zurich agency Fam. Müller relies on Teen Spirit for Escolette's campaignEscolette is in the process of establishing itself as the trendiest tour operator for teens this year with five new offer fields. The brand, which is part of the Hotelplan Group, is supported by an uncompromising campaign that perfectly reflects the culture of teens and twens with its fresh, cheeky language and tone. Its creator is the young Zurich-based small agency called Fam. Müller. The fact that the self-deprecating name says it all and has rubbed off on Escolette's appearance is evident in the comprehensive communications package. The creative family of three, together with "adopted family members", produced everything on their own: from the concept to the outrageously freaky gorilla cinema spot, from the homepage to the magazine-like travel catalogs such as Der Strand and Die Stadt.Through the comic implementation, which is unusual in the industry, and the abstracted USP of Escolette, Fam. Müller succeeds in two things. On the one hand, the childlike comic characters build up a community that increases Escolette's credibility with its teen codes. On the other hand, Fam. Müller skillfully plays with its double identity: as an advertising agency and as a comic figure in the realizations. In these, the animated video game icons experience awesome vacations with black humor. page 11