Notch & Publicis Zurich develop new convenience hub for Migrolino

Notch completely overhauled Migrolino's online presence, both conceptually and visually, and transferred the concept of convenience into the digital realm.

MigrolinoIn the last few years, Migrolino has grown strongly through new locations and formats. In order to be able to address all target groups according to their needs, Notch completely revised the online presence in collaboration with Publicis Zurich and designed a new architecture. Now the three websites Migrolino-ag.ch, Migrolino.ch and Mio-shops.ch united under one roof.

The core of the fresh Migrolino.ch and Mio-shops.ch website is the Shopfinder. This is tailored to the needs of customers and optimized for mobile-first use. The simple and intuitive navigation and the reduced structure make the online presence a fast and useful information platform. In a short time, the nearest stores including route planner, opening hours, current promotions and offers, services or even specific offers such as e-charging station can be displayed and found. There is also a dark mode. The corporate site Migrolino-ag.ch focuses on the various formats.

The design is complemented by the shot Migrolino moments, the newly developed icons and the bolde typography. The UX construction kit is available for all three websites.


Responsible at Migrolino: Marius Masso (Head of Corporate Development), Alexandra Vogel (Head of Marketing), Pascal Wetter (Project Manager), Michèle Hug (Marketing Assistant). Responsible at Notch and Publicis Zurich: Martin Stauch (UX Director), Martin Pfeiffer, Bruno Hofstetter (Senior UX Architect), Cédric Moor (UX Designer), Nina Martens, Nina Nesnidal (Art Director), David Voges (Senior Copywriter), Sandro Looser (Client Service Director), Selina Bigler (Junior Account Manager). Responsible at Prodigious: Matteo Attansio (photographer) and Martin Ottinger (retouching). Responsible at IMF: Simone Marchetta (Head of IWF Web Solutions), Stefan Friedrich (Senior Web Developer).

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