Blueheart accompanies the launch of "Lebensraum Aargau" by AKB
With the "Lebensraum Aargau" foundation, the Aargauische Kantonalbank AKB aims to realize social, cultural and ecological projects in the Aargau, Olten-Gösgen-Gäu region, promote social cohesion and enrich life in the region. Blueheart accompanied the launch with various communication measures.
The website takes center stage Lebensraum-aargau.ch. The platform presents the Aargau Living Space Foundation with its four focal points "Society & Social Affairs", "Art & Culture", "Health & Exercise" and "Environment, Nature & Animals".
Blueheart worked with Aargau photographer Hannes Kirchhof to create an image for each of these four areas. The connecting element is a 170 cm high blue sculpture, which is modeled on the contours of the Aargau on the one hand and shows a person in motion on the other. The sculpture is to be used in a variety of ways in the context of communication - online, offline and as an object in the real living space of Aargau.
Applications for funding can be submitted via the website in accordance with the support criteria listed. The five-member Board of Trustees, chaired by former National and Government Councillor Urs Hofmann, and the specialist advisory boards of the focus areas decide on the allocation - 1 percent of AKB's annual profit. The Managing Director of Lebensraum Aargau is the cultural scientist Petra Miersch.
Responsible at Stiftung Lebensraum Aargau / Aargauische Kantonalbank: Petra Miersch (Managing Director Lebensraum Aargau), Christine Honegger (Head of Communications and Sustainability AKB), Daniel Fuhrer (Head of Sponsoring/Events). Responsible at Blueheart: Olivier Kilchherr (CD Art), Hanno Lietz (CD Text / Concept), Marianne Kieser and Janine Simmen (Graphics), Gregor Meyer, Nicolas Renzen and Michèle Moos (Consulting), Claudio Heller and Silvio von Büren (Moving Image), Cyrill Lehmann (Web Development). Photography: Hannes Kirchhof.
