Schrägstrich designs new image for V-Zug
The household appliance manufacturer V-Zug has developed from the classic area of kitchen and textile care into a lifestyle-oriented company. In the process, V-Zug was accompanied by the agency Schrägstrich from Eastern Switzerland, which developed the corporate design from the digitalization of the brand mark to the definition of the color scheme and typeface to the image concept.
In the course of the international orientation, an atmospheric appearance was aimed for with the corporate design, which - in addition to the values of a Swiss company - should also position V-Zug as a premium brand and leader in product design at the highest level.
Stylish and elegant
The designer duo from Eastern Switzerland placed the V-Zug brand in a creative field of tension of complementary design elements, which visualize the long tradition and the visionary orientation with the most modern technologies. A contemporary serif font was chosen to complement the classic ZUGFutura. In addition, the cool corporate blue was complemented with warm, earthy tones. The style of the appearance is reduced and stylish with a natural visual language that is intended to create an emotional closeness.
Implementation since the beginning of March
The noble and high quality of the kitchen and textile care appliances is reflected in the new brand identity. This has been gradually implemented worldwide since the beginning of March. "The corporate design was standardized and harmonized in some areas in an initial phase with regard to the realignment, digitization and internationalization of V-Zug," says Jasmin Riesen, V-Zug Head Marketing Relations. "The new CD is in line with the further development of our brand towards a 'One Global Premium Brand'."
Responsible at V-Zug: Roland Graf (Head Global Marketing), Jasmin Riesen (Head Marketing Relations). Responsible at slash: Manuela Förster (Creative Director), Susanne Rutz (Creative Director).
