WeArePepper wins new PR mandate for Lausanne Tourism
WeArePepper continues to expand its client base and now supports Lausanne Tourism in its PR work for German-speaking Switzerland. The goal is to attract more German-speaking Swiss guests to Lausanne.
Lausanne has become a sought-after city break destination in recent years. The city on Lake Geneva offers numerous opportunities for leisure activities such as visits to museums, walks through parks, gardens or along the leafy shores, trips across the lake or into the vineyards, sports and cultural activities, wellness and recreational breaks, shopping and nighttime activities. As the Olympic Capital, Lausanne has hosted the International Olympic Committee for over 100 years.
Increase awareness
The awareness of Lausanne is to be strengthened through regular and professional communication on the core topics. The mandate includes the development of a strategy, writing and sending media releases, organizing media trips, maintaining contact with relevant media professionals, and monitoring and reporting. As part of the PR strategy, the agency also establishes collaborations with suitable influencers and bloggers.
WeArePepper successfully launched
WeArePepper launched in fall 2020 as a management buyout of Keystone-SDA's PR division (Werbewoche.ch reported). After half a year, the agency draws a very positive conclusion. Despite the Covid crisis, WeArePepper was able to achieve all its goals and even exceed some of them.
