Ammarkt accompanies MG's new start in Switzerland

The automobile brand MG has announced its return to the Swiss stage. The Ammarkt agency is providing the creative input for this relaunch.

After a break since 2005, when the brand disappeared from the scene, 2024 marks the beginning of a new, electrifying chapter in the history of MG, as the open mobility company Astara has taken over the import and distribution of MG in Switzerland. Ammarkt takes the creative lead in this relaunch.

"Ammarkt already convinced us of their passion and expertise at the Chemistry Meeting," says Laurent Fessy, Head of Marketing MG at Astara. "The collaboration is already in full swing and we look forward to a fruitful partnership that not only reflects MG's values, but also paves the way for a sustainable future."

The launch campaign for MG will be seen throughout Switzerland from the beginning of May.

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