Jung von Matt/Limmat and Ruf Lanz successful at LIA 2019
Swiss success at this year's London International Awards (LIA): Jung von Matt/Limmat was awarded gold twice. Ruf Lanz was awarded bronze.
A total of three statues and one shortlist result from the judging of this year's London International Awards. A total of 531 LIA statues will go to 39 countries - 242 of them to the USA alone. This is followed by Germany (86 statues) and the UK (78 statues).
Jung-von-Matt Creative Director Dennis Lück was himself part of the "Branded Entertainment" jury led by Kerstin Emhoff and notes the category trends: "Firstly, branded entertainment works best when the brand takes a back seat. Discreet branding has even more influence on the brand. And secondly, the best works - be it social experiments or online film series - have always dealt with the topic of "impact on life". Like the wonderful work #WeHaveToSeeMoreOfEachOther for Ruavieja, for example."
In the "Branded Entertainment" category and the "Entertainment Audio" and "Experiential/Live Events" subcategories, Jung von Matt/Limmat won two gold awards with the "War Siren Test" for Amnesty International. The campaign also made it onto the shortlist in the "Music & Sound" category.
Ruf Lanz can also look forward to LIA precious metal. In the "Print - Banking/Financial/Insurance" category, the agency won bronze for the Swiss Life campaign "Customer for 100 Years". To celebrate the 100th birthday of the insurance company's oldest customer, the NZZ-front page from the day of the man's birth to the current NZZ printed. The campaign has already won several awards.
