ADC Young Creatives Award: Which Murpfi idea will be realized?

The creative Murpfi ideas that were developed as part of the ADC Young Creatives Awards 2024 are now to be given the chance to be implemented. There is now an online vote for this.

The ADC Switzerland Young Creatives Award, Switzerland's most important competition for young creatives under 30, took place for the seventeenth time at the beginning of 2024. In teams of two, they face the challenge of an annually changing briefing partner in this young talent competition. In 2024, this was the Migros Cooperative Zurich with the task: "Make Murpfi, the new GMZ children's program, known with a "bang" and as popular as possible." ( reported).

The primary aim was to find not just implementations, but big ideas for a relatively small budget. Sven Guggenheim, Head of Marketing Communication at the Migros Cooperative Zurich, promised the youngsters at the award ceremony: the creative Murpfi ideas that emerged as part of the ADC Young Creatives Awards 2024 should not simply disappear unused in drawers, but should be given the chance to be implemented.

Vote now until May 31

That is why, in line with Migros' cooperative principles, all of the work submitted by the 45 teams will now be put to the vote in the Murpfi Battle, a nationwide online voting system. Between May 6 and 31, 2024, anyone and everyone can vote on can view the creative ideas and vote for his or her favorites among the young talents' works.

The winning idea will be realized by the Migros Cooperative Zurich with the support of the long-standing ADC Young Creatives Award sponsors APG|SGA, Blick, Die Post, Swissfilm Association and Keystone-SDA. The winning team will actively support the implementation together with the Migros advertisers.

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