Cannes Lions 2017: The Swiss Shortlist Placements So Far
So far, Jung von Matt/Limmat, Freundliche Grüsse and TBWA\Zürich have been shortlisted for this year's Cannes Lions Festival of Creativity.
The annual Cannes Lions Festival of Creativity has been taking place in Cannes again since Saturday. The shortlists for the side festivals Health & Wellness, Pharma (Lions Health), Creative Data and Innovation (Lions Innovation), as well as the Cannes Lions categories Cyber, Glass, Outdoor, PR, Print & Publishing, Promo & Activation, Direct and Mobile are already known.
The first Lions will be awarded on Monday, June 19 and two Swiss agencies can hope to win one of the coveted awards: Freundliche Grüsse in the PR category and TBWA\Zürich in the Outdoor category.
Jung von Matt/Limmat is also eyeing one or two Lions during the course of the week - the agency is represented on three shortlists so far in the Direct, Mobile and Creative Data (Lions Innovation) categories. (hae)
| Category | Subcategory | Campaign | Customer | Agency | Award |
|---|---|---|---|---|---|
| Outdoor | Retail, e-Commerce, Restaurants & Fast Food Chains | McDonald's Mobile App: Bic Mac | McDonald's | TBWA\Zurich | Shortlist |
| McDonald's Mobile App: Fries | |||||
| McDonald's Mobile App: Sundae | |||||
| PR | Events & Stunts | Return to transmitter | Public Eye | Kind regards | Shortlist |
| Direct | Travel, Transport & Leisure | Village phone | Grisons vacations | Jung von Matt/Limmat | Shortlist |
| Festival | Categories | Relevant for Werbewoche's creative ranking? |
|---|---|---|
| Cannes Lions | Creative Effectiveness | Yes |
| Cyber | ||
| Design | ||
| Digital Craft | ||
| Direct |
