Good fake is bad buy
With a generous helping of cynicism, Omnicom Sweden and the Swedish Patent Office point out the dangers of counterfeit products.
Every year, the Swedish population buys millions of counterfeit goods. Products made under poor working conditions and as cheaply as possible, taking into account neither the environment nor the safety of the consumer.
The Swedish Patent Office PRV aims to generate awareness of this issue and has launched a campaign as part of this year's Black Friday and Christmas shopping. On display is a range of products named after the risk we expose ourselves to when we make a purchase.
Thus, the fake, non-UV-filtered sunglasses are called "Go Blind," the poorly made teddy bear "Mr. Suffocate," the non-clinically tested medicine "Poisonax," the would-be premium sneaker "Pro Pollution," the fake perfume "Réaction Allergique," and the cheap hair straightener "Scalpburner 2000. A campaign that makes you smile and think at the same time.
