Don't cry over spilt milk

On Wednesday, Donald Trump left the White House. For his departure, the US president-elect receives a clear announcement from the vegan milk brand Rebel Kitchen.

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To promote the launch of organic barista Mylk in the UK, Rebel Kitchen has teamed up with their agency Grey London to launch an OOH campaign with a bit of a twist. Usually, the brand hides jabs against animal dairy products in its campaigns.

In the context of the Inauguration 2021, however, the company, which is known for its uncompromising stance on ethical issues, wanted to send a somewhat different message for once. In January, the company launched a series of advertisements that changed the focus from a completely normal advertisement to a clear message to President Trump, who is no longer in office.

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