Do not cry for spilled milk

On Wednesday, Donald Trump left the White House. On his departure, the US president-elect receives a clear announcement from the vegan milk brand Rebel Kitchen.


To promote the launch of organic barista Mylk in the UK, Rebel Kitchen, together with its agency Grey London, launched an OOH campaign with a little twist. Usually, the brand hides jabs against animal dairy products in its campaigns.

In the context of the 2021 Inauguration, however, the company, which is known for its uncompromising stance on ethical issues, wanted to send a somewhat different message for once. In January, the company launched a series of advertisements that changed the focus from what was initially a completely normal advertisement to a clear message to President Trump, who is no longer in office.

Rebel Kitchen 2

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