Danish door opener for species protection
Animal species are constantly disappearing forever. Unfortunately, not only on buses in Denmark - but there's at least makes sense.
Time and again, we receive campaigns from Denmark in which buses with creative stickers cause a stir. For example, doors that have been painted for a condom manufacturer. simulated different penis sizes. An eye-rolling Trumpwhich was supposed to scare off foreign Americans (as is well known, in vain). Or Old Spice, which by bus reacted to the anti-adblocker campaign of an OOH provider.
Now the Pong agency is going into battle for WWF via bus bumper stickers to stop the rapidly progressing shrinkage of biodiversity. The message is clear: Every time the bus comes, another species is gone forever. Symbolized by the bus doors that literally make orang utan and co. disappear.
Simple message, important message. Well glued.
Original bus advertising? There have been in this country, too. In 2009, for example, the Neue LGK agency created this sensational campaign for Bernmobil (CD: André Benker):
