Wirz for Migros: This is how many summer products are available at Migros
With 26 different subjects, Wirz shows for Migros how large the selection of products is for the summer. TV commercials were deliberately omitted in order to do justice to the diversity.
Migros has everything you need for barbecues, celebrations and summer enjoyment. But many people are not aware of how varied and extensive the range actually is. That's exactly what Wirz's new campaign aims to change and therefore puts Migros products themselves in the spotlight.
Migros alone has 180 different types of ice cream. That's more than in any gelateria. And the competence is also great in many other areas. For example, Migros offers the largest selection of non-alcoholic and trendy drinks. It also has a comprehensive selection for sustainable grilling: from vegetables to V-Love to M-Check for meat and fish.
26 different subjects
Migros is whetting people's appetites for summer in 26 different subjects with poppy, gaudy imagery. The headlines are intended to get to the heart of the respective summer competence with a pinch of Migros humor.
The summer campaign is now running on all standard digital and non-digital channels such as DOOH and OOH, as display and bumper ads, and as advertisements. "We have dispensed with TV spots in favor of more subjects, otherwise we could never do justice to Migros' great summer variety," says Caspar Heuss, ECD at Wirz.
Responsible at the Federation of Migros Cooperatives: Marta Mielcarek, Peter Krebs, Corina Edler, Vanessa Glässel-Basso (Sales-Promotions-Campaigning), Sophia Veser (Digital Marketing), Simone Blaser (Media). Responsible at Wirz Group: Caspar Heuss, Matthias Fürst, Florian Siegrist, Hannah Züttel, Elena Gabriel, Elena Knecht, David Offermann, Laura Schädler, Marleen Diener, Julia Ewers, Erasmo Palomba, Ruwanie Hayoz, Giovanni Bucca, Yussef Serrat, Sonja Jegen, Karin Gartmann, Rahel Signer, Oliver Fäs, Günter Prächt. Responsible for production: Golden Retriever (photography and image editing), Nathalie Furrer, Visualeyes Artists (photo agent, photo shoot production), DubDub Studios GmbH (audio postproduction) Production ads and content: Claudia Linsi (photography), Feride Dogum, Petra Salvisberg (styling). Responsible for Media: Dynamo team of Dentsu Switzerland.
