A touch better: Contexta's sustainability campaign for SBB
The green station clock hand is followed by the cross-media campaign "A tad better. A tad greener." The idea and implementation for the clock and campaign were developed in close collaboration between SBB and the Contexta agency.
SBB wants to halve its greenhouse gas emissions by 2030 compared to 2018. To achieve this, the public transport company is focusing on more than 200 sustainability projects. Under the motto "a touch greener", SBB now wants to demonstrate its commitment to sustainability.
But attractive offers are needed to ensure that commuters and leisure travelers actually opt for the most climate-friendly means of transport. Under the motto "a touch better", SBB is making it easy for people to get on board - for example with the new Half-Fare PLUS, with over 2000 sustainable vacation and excursion offers or with a large number of supersaver tickets with up to 50 percent discount.
The national campaign "A tad better. A tad greener." carries both messages across the media in Switzerland and aims to ensure that Switzerland not only knows that rail remains the most climate-friendly mode of transport, but also uses it.
The campaign was launched in mid-April.
Responsible at SBB: Matthias Bütler (Head of Marketing and Market Development and member of the SBB Passenger Transport Market Management Board), Sandro Borrelli (Head of Marketing), Sinja Müller (Project Manager), Stephanie Rudin and Nora Grunder (Campaign Managers); Responsible agency: Contexta; Film production: Tuna Productions. Directed by: Cadmo Quintero. Camera: Antonio Paladino. Music: Spacetrain. Sound: Gregor Rosenberger (Dubdub). Media: Havas.
