Jung von Matt: A third thing for Ovaltine
After two campaigns for Ovo Drink and Ovo Rocks, Ovomaltine and Jung von Matt Limmat are launching a third time with the campaign platform "Never stop doing your thing. This time in focus: The Crunchy Cream without palm oil and Sofia with her Wald-WG.
In the third spot, which runs on the campaign platform "Never stop doing your thing," Ovaltine also tells the story of a person who passionately pursues an unusual project. Despite some obstacles and difficulties, Sofia convinces her friends to move into the forest with the entire flat-sharing community.
Sofia never stops doing her thing. She keeps at it - and does so in a sustainable forest environment. The topic of sustainability is also central to the palm oil-free product "Crunchy Cream": on the one hand, the Ovomaltine spread is produced in Neuenegg near Bern and completely without palm oil, and on the other hand, five centimes go to the Swiss mountain forest for every jar purchased. This is a commitment made by Ovomaltine together with the non-profit organization Mountain Forest Project Foundation. Together they are committed to the preservation of the mountain forest in Switzerland.
Sofia also tries to live more sustainably in the commercial. That's why she and her flatmate built a tree house in the forest near Lucerne. "It has everything we need," says Sofia enthusiastically. And what doesn't yet exist is simply worked out by the flatmates. Sometimes it works better, sometimes not so well.
The TV and online spots are accompanied by a social media campaign that takes Ovomaltine followers along on the shoot. The three-part series takes a close look behind the scenes - and there's a lot to see. For example, the tree house from the commercial was built in such a way that it does not harm the trees or the surrounding nature. All of the behind-the-scenes footage was shot with a smartphone and is thus intended to provide a great deal of authenticity and unvarnished insights.
The highlight of the social media campaign is the finished TVC as a post - in other words, TV even for those who don't usually watch TV. The entire campaign went live on Monday in German and French.
Responsible at Ovomaltine: Simon Schiess (Senior Brand Manager Ovomaltine), Christof Stulz (Marketing Manager), Christina Kieni Römer (Marketing & Sales Director). Responsible at Jung von Matt Limmat: Rob Hartmann (Executive Creative Director), Philipp Klink (Copywriter Professional), David Hanselmann (Senior Art Director), Philipp Siegenthaler (Strategy Director), Helena Amor (Junior Strategist), Lara Zehnder (Social Creative), Lars Näpflin (Junior Social Video Producer), Andrea Schütz (Senior Account Manager), Cyrill Hauser (Chief Client Officer). Responsible at Jung von Matt Play: Natascha Imfeld (Senior Agency Producing). Responsible at Jung von Matt Impact: Ladina Baumann (Head Media Strategy), Gabriela Oetliker (Digital Marketing Manager). Responsible at Dynamic Frame: Jones (Director), Timon Schäppi (DOP), Luzius Fischer (Executive Producer), Theresa Berres (Producer), Alina Benz (Production Coordinator), Peter Scherz (Production Design), Arianna Pianca (Styling), Julia Ritter (Hair & Make-Up), Daniel Loepfe (Post Producer), Jonas Ulrich (Editor), Yerlan Tanayev (Color), Stereotype (Sound).
