JvM for Decathlon: In-house development for outdoor fun
In Jung von Matt Limmat's first image and awareness campaign for the sporting goods manufacturer, Swiss sports enthusiasts indulge in their favorite sport on hiking trails, bike trails or paddleboards.
At the same time, Decathlon engineers, also known as teammates, make no compromises from the design to the testing of their products - and give everything for the perfect sports experience.
Decathlon and Switzerland have one thing in common: the urge to give everything in and for sports. This love of sports is also firmly anchored in Decathlon's DNA. After all, the company develops its products in-house. What's more, Decathlon and the sports-loving Swiss agree: sport is more than just burning calories. Sport enriches the day, the week, the year and - without wanting to exaggerate - the whole of life.
This shared joy of sport is at the heart of the image and awareness campaign that Jung von Matt Limmat developed for Decathlon. Among other things, the campaign consists of TVCs and online spots that show both Swiss:ins and Decathlon teammates in their element. While some enjoy the summer on paddleboards, hiking or biking, the teammates invest hundreds of project hours and product sketches in developing the best products for an unforgettable sports summer.
Particularly present in the campaign is the stand up paddleboard "11' ITIWIT" developed by Decathlon, which was staged in the TVCs and online spots on Lake Biel. But other products presented in the campaign should also make it clear: The fun for sports enthusiasts already starts at Decathlon in the development lab.
The moving image assets, which have been on air since June 6, are accompanied by complementary OOH measures. The entire campaign is running accordingly in German, French and Italian.
Responsible at Decathlon: Martina Garcia (Marketing Campaign Manager), Maryne Fuchs (Leader Communication), Bernard Buono (Buono Bernard Consulting), Luca Zosso (Traffic Acquisition Specialist) Responsible at Jung von Matt Limmat: Pia Chlumetzky (Strategy), Andrina Bommer, Fiona Wishart (Consulting), Jasmine Segginger (Client Director), Luitgard Hagl (Executive Creative Director), Thomas Steiner (Chief Client Officer). Responsible at Jung von Matt Play: Matthias Fasnacht (Managing Director). Responsible at blish: Jlona Kopf, Fabrizio Rutishauser, Chiara Killer, Desirée Lanz (media realization). External partner:inside Mediaschneider: Henning Helbling, Joscha Schaufelberger . Toast Agency Switzerland: Antoine Janssens (Director), Florian Fatton (Photographer), Robin Vaneberg (Creative Executive Producer), Alicia Piattini (Head of Production), Tijany Bacci (Composer), Noelia de Jesus (MUA), Dylan Endrion (AC, Drone Pilot), Davide Greco (Colorist).
