The various Big Bang Menus from McDonald's are the answer for anyone looking for a full lunch or dinner under 10 francs. Regardless of whether it's a beef or veggie version. That's exactly what makes them popular with Gen Z and millenials.
With the two films "Examen" and "Der letzte Platz" (The Last Seat), TBWA\Zurich tells two stories from the target group that not only whet the appetite for an inexpensive menu, but also show good reasons to stop by McDonald's one or two more times. The films were shot with director Duncan Christie and Rocket Film.
The reasons for this are just as varied as the Big Bang Menus themselves. And so the consistent storytelling of the cross-media campaign also includes several DCO banners and social stories, for daily special targetings.
Responsible at McDonald's Switzerland: Jean-Guillaume Bertola (Marketing Director), Severine Caspard (Marketing Manager). Responsible at TBWA\Zurich: Manuel Wenzel, Tizian Walti, Reto Clement, Mathias Bart, Mark Levay, Mario Hipleh (creation), Nadja Stickl, Patricija Slekyte (consulting); Partners: Rocket Film (Film Production), Christopher Novak (Producer), Duncan Christie (Director), Jan Mettler (DoP), Marko Strihic (Editor), Color Wolf (Grading), Cloudscape (Post Production), Music (Ballad), Jingle Jungle (Sound Studio). Responsible at OMD: Bernhard Gschwandtner, Peter Hartmann, Alina Punz (Media Planning).