Ruf Lanz presents the climate neutrally produced Tilsiter
The cheese company Tilsiter launches the climate neutrally produced Tilsiter. The campaign for this has matured at Ruf Lanz.
The climate-neutral Tilsiter is produced in Switzerland's oldest Tilsiter cheese dairy, the Holzhof in Thurgau. It was there that Otto Wartmann, the great-grandfather of today's owner of the same name, produced the first Tilsiter in 1893.
For 30 years, the Holzhof has been consistently working towards closed cycles. Thus, the first biogas plant was built in 1999, which was expanded and updated two years ago. A large photovoltaic system also contributes to the climate-neutral energy supply. In the fall of 2021, the Holzhof was awarded the "CO2 Neutral by Swiss Climate" certificate.
The campaign for this has matured at Ruf Lanz, which won the project assignment after an agency evaluation. The creatives stage the message "Enjoy with a clear conscience" in a striking and pointed way by having the golden-yellow cheese wheel hover over Tilsiter fans like a halo.
The campaign can be seen on F12 and F200 billboards, rail and city posters, e-panels, programmatic banners and social media.
Responsible at SO Tilsiter Switzerland: Sibylle Marti (President & Strategic Marketing), Urs Hänni (Managing Director), Claudia Moya (Marketing & Communications). Responsible at Ruf Lanz: Danielle Knecht Lanz, Markus Ruf (Creative Direction), Isabelle Hauser, Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa, Nadia Amaru (Consulting). External partners: Detail Studios (photography and image editing).
