The House and WWZ make families happy

With the product bundle, a new offer was launched in November that combines the Telekom products Internet, TV, mobile and fixed network in an attractive subscription for the whole family. The House was commissioned as lead agency with an integrated campaign to publicize the offer in the target market and generate sales.

Since the campaign is used throughout the year, a concept with expansion potential was developed. The result is five spots and two key visuals with different content messages that tell the story of the role of Telekom products in family life in a compact and humorous way. The overall package is communicated as well as individual products from the bundle are highlighted - in further spots and a promotional visual.

From a media perspective, the main focus is on digital channels with online videos, desktop and mobile display, social media stories and posts. The basis for a performance-oriented focus is the high reach within the target group. For additional awareness along the user journey, flanking measures in the offline area were taken into account. Out of home, print and radio create the necessary touchpoints.

Responsible at WWZ:  Ramona Schocher (Marketing Manager), Julia Erincik-Thalmann (Head of Digital & Performance Marketing). Responsible agency: The House (Creation, Media). Photo&Film: Jonathan Heyer. Production: Dhondup Thersey (All In Production). Image processing: AschmannKlauser. Litho: Detail.