Evoq for Sozialwerk Pastor Sieber: Necessity makes lonely
Especially people in material and social need suffer increasingly from the Corona situation. The Sozialwerk Pfarrer Sieber experiences this circumstance especially during the cold season. Evoq Communications implemented an awareness-raising winter campaign for the Sozialwerk.
The various contact points of the Hilfswerk are special places for many people trapped in loneliness. Here they not only receive concrete help, but also experience affection and community.
In this year's winter campaign of the Sozialwerk in favor of disadvantaged people, Evoq addresses this silent but rampant loneliness. Especially in the dark days of December, the situation becomes increasingly worse and for those affected it is almost unbearable. The plight is illustrated with a person sitting in a sealed jam jar, literally cut off from the environment.
But the campaign also tells the stories of two sufferers. Panic attacks and addiction problems lead Christine and Thomas into deep depression, material hardship and endless loneliness. Living in Corona times makes it additionally difficult for the two to find a way out. And so it's not surprising that the thought of breaking up for good crosses Christine's mind.
However, the Sozialwerk Pfarrer Sieber does not leave anyone sitting in loneliness. The relief organization tries to stand by people, to provide existential help and, above all, to give them the security that they are not alone with their problems.
Mailings, social media and street campaigns
The central fundraising tool of the "Not macht einsam" winter campaign is an addressed mailing with giveaway, a scatter flyer in the shape of a jam jar, and inserts in selected media. In addition, the campaign will be supported digitally with video clips and social media measures.
In keeping with the key visual, jam was diligently cooked in the facilities of the Sozialwerk. The fruit came from the leftovers of large-scale distributors and the jars were donated by Vetropack. Around 3,000 jams were produced in this way, which are distributed at street campaigns together with a flyer. The aim is to raise awareness of the difficult situation and, of course, to generate additional donations.
The campaign landing page at Loneliness.swsieber.ch with the associated donation page was also designed and programmed by Evoq.
Responsible at Sozialwerk Pfarrer Sieber: Walter von Arburg (Communications Officer); Matthias von Allmen (Fundraising); Cristina Castell, Kees van der Plas (Online Marketing & Social Media); Elena Philipp (Major Benefactors & Foundations). Responsible for Evoq Communications: Adrian Schaffner (mandate and project management); Susanne Pfäffli (concept and text); Amanda Fuchs (design and film production); Dominique Haussener (digital management); Beatrice Burkart (frontend programming).
