The new ID.4 GTX is as sporty as a GTI, as comfortable as an SUV and as sustainable as an ID. The claim "For head and heart" in the TV commercial is intended to make this clear. The film visualizes how we are all driven by two forces - head and heart. And when these meet, the best things come into being. Like the all-electric ID.4 GTX with all-wheel drive.
The visual language is also based on this contrast and shows the E-SUV in the middle of a wintry mountain landscape.
The campaign includes TV, OOH, DOOH and social media. In addition, retailer advertising media will be used.
Responsible at AMAG Import, Volkswagen: Melanie Felder (Team Leader Marketing Communication), Tanja Schärer (Marketing Communication Manager), Fabienne Burri (Trade Marketing Manager). Responsible at KSP: Alba Rau (Art Direction), Stephanie Waldvogel (Content Creation, Editing), Céline Goldschmid (Graphics), Barbara Sarras (Text), Andrea Heller, Nina Wildhaber, Aline Herzog (Consulting), Daniel Krieg (Strategy and Creative Direction), Jingle Jungle (Voice Recording and Sound Mixing), SLGH Zurich (Final Production Film), Ansichtsache (Image Editing), MediaCom (Media), Swiss Online Publishing (Social Media).