Bold puts rose-colored glasses on QoQa
The shopping app QoQa, which is mainly known on the other side of the Röstigraben, is focusing more on the German-speaking audience in Switzerland. The Bernese agency Bold is responsible for a razor-sharp presentation.
The platform in French-speaking Switzerland has a lively community and limited products on offer every day. To make sure you don't miss out, you need to keep an eye on QoQa - in other words, take a look at the app every day.
Bold has playfully translated this fact into animated visuals in which the shoppers wear the QoQa logo as glasses on their noses. With the campaign "Shoppingperlen für Durchblicker," the app, which is already established in French-speaking Switzerland, now wants to finally conquer German-speaking Switzerland.
Bold has staged the QoQa logo without any unnecessary blah-blah as an accessory for young through-eyes. So that QoQa will soon not only be on everyone's nose, but also on everyone's lips.
The short clips can be seen on e-panels and e-boards in high-traffic environments, as video, display and social media ads, and in the form of advertorials on high-reach Swiss-German news platforms.
Responsible at QoQa Services: Nina Bühlmann, Line Labie, Mathieu Pereira, Christoph Karcher. Responsible agency: Bold. Photography: Fabian Hugo.
