Xeit makes TikTok star "Thispronto" cenovisser

Since April 2021, the spice paste has been live with a TikTok channel and has thus officially arrived in Gen-Z marketing. The aim is to explicitly inspire teenagers and young adults for Cenovis and thus win new customers of this target group. This was implemented by Xeit, which has accompanied Cenovis as lead agency since 2019.

Fun, entertainment and inspiration

Until a few years ago, Cenovis drew attention exclusively with billboard advertising. Online marketing has only been an issue since Xeit took the lead. The newly established TikTok site is intended to be fun and entertaining, and is also to be understood as an inspiration platform for young hobby cooks and food lovers.

The product "Cenovis" is to be presented in an entertaining way. The site features short recipe videos, fun challenges and recommendations from Swiss creators that encourage users to integrate the spice paste as a key ingredient in the kitchen or into their lives in a slightly different way. According to Xeit, the content is catching on: In the first five months, it has already generated over 1.6 million views and 200,000 likes.

Around the launch campaign, the influencer "Thispronto" also produces a Cenovis video. The 21-year-old managed to become the most successful Swiss TikTok creator with his cooking videos. His specialty: He uses a functioning tablet as a base when preparing his dishes. The video achieved 1.5 million organic, not paid, views within the first four days.

A mysterious order

Xeit accompanies the launch activities with the placement of TikTok ads, in which Creators also make their appearance. The creators receive a mysterious invitation to a joint call. The order is still unknown. Part two of the action is located on the Cenovis channel and Resolves the reason for the mysterious meeting.