WWZ is known in its own supply area for products and services in the areas of electricity and water. However, many people are not aware that the company is also a telecoms provider. The aim of the campaign is to make WWZ known as a service provider in the telecommunications sector and to present the tailor-made mobile subscriptions as part of a summer promotion.
The House was commissioned with the integrated campaign strategy, including creative concept, media strategy and production. The subscriptions and the promo offer are simply and eye-catchingly placed in the centre by means of shopping bags and colour codes per subscription. This is the first time that WWZ has been prominently positioned as a provider of these services. In addition, the task of elegantly integrating Quickline as a partner was solved.
Due to the broad target group within the WWZ coverage area, the focus is on building a high reach within the target region. A suitable media mix should enable a performance-oriented user journey tailored to the target groups. Digital channels for the penetration of the younger target group with flanking OOH measures for the initial creation of attention form the lead media. The campaign consists of two waves with a long-tail strategy. In the second wave, re-targeting measures are used to address the right people.
Responsible at WWZ: Andreas Fürling (Head of Marketing), Ramona Schocher (Marketing Manager), Julia Thalmann (Senior Online Marketing Manager), Flavia Marty (Marketing Manager). Responsible Agency & Media: The House. External partners: Detail AG, Flaeck, Ace2Ace.