Digitec explains the mobile subscription with table tennis
Digitec launched its own mobile subscription in 2019 with "Digitec Connect". Now the online retailer is launching its first online campaign and is not relying on a tennis legend, but on people who play table tennis.
The current campaign is all about the ping-pong table in Digitec's branding. The various game types are intended to visualize the advantages of the subscription. With the "Family + Friends" option, up to four friends can be integrated into a subscription - a circuit around the ping pong table is created. With the 5G option, the game is played at professional speed, and with the MultiSIM option, customers can use several devices with one subscription - a skillful game with two rackets.
The campaign will be played out from Monday in German and French-speaking Switzerland via various online channels such as Youtube, Twitch, Instagram and Snapchat.
Responsible at Digitec Galaxus (InHouse): Martin Walthert (CMO), Flurin Spring (Creative Director), Ursina Grimm (Head of Brand Management), Luisa Silvestri, Julian Stauffer (Art Direction and Implementation), Sven Mathis (Graphics and Mikrotypo), Fawad Qadire (Digital Producing), Julia Dürr (Brand Managment & Project Management), Anne Chapuis, Jean-François Arnaud (Translation), Magdalena Prynda, Theresa Wuitz, Roberto Debonis (Digital Marketing). Responsible at Filmgerberei (production): Gregor Brändli (Director), Azra Djurdjevic (Producer), Jonas Jäggy (DoP), Alun Meyerhans (Edit), Jürgen Kupka (Grading), UKO - The Audio Suite (Sound Post Production).
