Franz&René presents the city of Freiburg in a different way
The city of Freiburg has commissioned the agency Franz&René to present its city in all its facets in an unconventional way.
#NoFilter, #NoMakeUp, #NoSugar, #NoFake - authenticity is currently on everyone's lips. In this sense, Franz&René highlights authentic and transparent images "all natural" in the new presentation film for the city of Freiburg. The concept allows to show Freiburg from its best side. From the point of view of the people who visit the city. 70 one-second moments in original sound follow each other and take the viewers on a rhythmic journey. The message: Freiburg has a lot to offer. In the versatile city you can do and see everything. Simply. Everything.
A special context
For the realization, Franz&René turned to the Fribourg film production company Take Off Productions, which has a large archive of images shot in Fribourg. Together with the ad-hoc scenes and those shot in compliance with the hygiene regulations in force at the time, the archive footage fits into the concept of "second shots" and thus makes it possible to illustrate the lively facets of the city.
The film was presented on Tuesday at Freiburg's Rex cinema to an audience consisting of Freiburg's political, tourism and business stakeholders. It will be broadcast in the next months of the "post-pandemic" phase on the city's social networks, on public transport and at events.
Responsible at City of Freiburg: Alexandre Brodard (Communications Officer), David Stulz (Town Clerk), Thierry Steiert (Town Mayor). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Tatiana Python (Consultant), Yoann Cosson (Creative Direction), Gianluca Terzini (Art Director), Sven Jungo (Graphic Designer, Production Manager). Production: Take Off Productions (film production), Thomas Stahel (sound design).
