Schroten makes the numbers come alive for Swiss Life
The Schroten agency makes the new Swiss Life study "Live longer - work longer?" emotionally tangible - with Mattogrosso Films and three real protagonists.
We are getting older and staying fit longer - does that also mean we are working longer and longer? A new study from Swiss Life explores this and other questions surrounding retirement. "Today, retirement from the labor market takes place later than it did 15 years ago. The timing of retirement is often self-determined and chosen according to individual preferences, as various indicators show. Under certain conditions, almost half of those over 55 can imagine working in retirement," says Andreas Christen, author of the study and senior researcher for pensions at Swiss Life Switzerland.
Swiss Life commissioned the young agency Schroten to provide content support for the study content. In short films that are played on social media, three protagonists tell why they are still working in a largely self-determined way after the age of 64 and 65 respectively.
In addition, interviews were produced with the portrayed persons for Swiss Life's "Life Stories" blog. The 69-year-old psychologist Allan Guggenbühl, for example, has his say. Somehow, he just can't help working because it interests him, which is quite typical of his profession - academics are among those who most frequently work longer hours.
Jürg Biber, a 68-year-old passionate winegrower who has not yet found a successor for his farm in Salgesch in the Valais and would actually be happy to go on a trip with his wife, has his say on behalf of the professional group of farmers. And then there is Maria Huber, who at eighty is still just as energetic and self-determined in her work at the Swiss fast food chain Silberkugel as she was forty years ago and still hasn't had enough of the hustle and bustle of the working world - albeit with a reduced workload.
In a short 60 seconds, the video portraits are meant to make viewers think about how they imagine this phase of life itself.
Responsible at Swiss Life: External Communications Team. Responsible for grist: Michèle Roten, Adrian Schräder (Content). Film: Mattogrosso, Benjamin Weiss (camera/direction), Annika Fausch (editing), Ramón Königshausen (color grading), Balint Dobozi (sound mixing), Gabe Noel (music). Photo: Romy Maxime Fuchs.
