PostFinance app campaign breaks new ground with Contexta
Mr. and Mrs. Swiss know the rational advantages of a banking app. The campaign developed by Contexta for the new PostFinance app therefore does not rehash the familiar, but shows that an app can also be fun.
Time saved, no more typing, no more paperwork, always and everywhere, banking only needs a smartphone, The list of arguments used to persuade people to download apps from service providers is long. And well-known.
Under the motto "Banking finger-light", the campaign for the new PostFinance app therefore aims to convince with ease, a few simple relevant functions and the good gut feeling that you don't have to worry about the security of your money. The top-heavy benefits are not neglected, but are only addressed in the commitment phase on social media and on the campaign website.
In close collaboration, PostFinance and the creative nomad agency Contexta have forged an innovative and bold campaign. It was launched nationally and cross-medially on Tuesday with an ambitious download and usage target.
Responsible at PostFinance: Rémy Spicher, Marco Serratore, Samira Boujamil, Philip Gasser, Tom Zimmermann, Dennis Lengacher. Responsible agency: Contexta. Production: Sehsucht Munich. Directed by: Nico Knudsen, Martin Sjöström (StyleWar).
