The current Digitec Community campaign relies on poetry
Digitec's community campaign goes into the next round and focuses on particularly poetic product reviews by customers.
Electronics arouse emotions - at least if the Digitec community has its way. Proof of this is provided by eight German and 6 French subjects with lyrical product reviews.
The campaign will run from Monday until April 18, 2021 in German- and French-speaking Switzerland. The subjects can be seen on backlit posters, wet posters, hanging boxes, advertisements, social media and online banners, e-boards and e-panels.
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Daniel Kobi (Art Director), Ursina Grimm (Head of Brand Management), Jill Wanner (Project Management & Brand Management), Clémence Censi (Graphic Design), Severin Keller (Digital Media Design), Roberto de Bonis (Digital Marketing), Gesine Hauder (Media Planning), Anne Chapuis (French Translation). Responsible at Focus Product Photography: Cathrin Schön (Photography).
