Stuiq wants to make people rethink with Mobility

In addition to a flexible offering and the cooperative's basic sustainable orientation, the modern, urban lifestyle is the third pillar of the brand positioning and a decisive factor for the unique Mobility feeling. The campaign conveys the emotional and independent "way of life" and also aims to appeal to a younger audience. No longer owning, but sharing and uncomplicated use. More reduction of complexity, more freedom. That's the style! With its campaign, STUIQ focuses on this megatrend, which is especially strong among Millennials and Generation Z. Against the backdrop of an affluent society in which there is too much of everything - especially cars.

"For me the message is Let go the essence of everything," says Lars Kläger, Chief Commercial Officer at Mobility, "in two words you probably can't express more clearly what Mobility stands for. Combined with the core arguments for the added value of sharing, we want to appeal to hearts as well as brains. That's how we think we can show the timeless relevance of our services to all target groups."

The orchestrated campaign builds on the design and image concept newly developed by Stuiq. With unusual perspectives and staging, it strikes the tone of a self-confident, enlightened and modern society. The car is no longer the focus of communication, but the person, the benefit and his feeling about it.