Been There, Done That: Thjnk implements Social Wall for Edelweiss at Zurich Airport
For almost three years now, Thjnk Zurich and Edelweiss have been promoting the airline's destination diversity with the claim "Been there. Done that." Now Edelweiss passengers are also part of the campaign.
In the promotion, Thjnk is merging social media with physical billboard advertising: Instagram posts featuring a beautiful vacation picture from one of the 70 Edelweiss destinations and tagged with the hashtags #flyedelweiss and #DoneThat2019 are printed out and hung as a small poster on the 125-meter-long passageway wall between parking garage P6 and Terminal 1.
Over a period of several months, new vacation pictures of real vacationers will be posted every two weeks on the wall, which is heavily frequented by travelers and shopping tourists alike, and the creators of the pictures will automatically become digital Edelweiss advertising ambassadors in their own social channels through the hashtags. Long-haul flights will be raffled off among the participants who make their pictures available.
The billboard will be continuously supplemented with new posters on the corresponding destinations over the course of an entire year.
Responsible at Edelweiss: Bernd Bauer (Chief Executive Officer); Patrick Heymann (Chief Commercial Officer); Marco Brütsch (Head of Brand Management & Marketing Communications); Monika Blaser (Marketing Communications). Responsible at Thjnk ZurichAlexander Jaggy (Creative Director); Adrian Merz, Samuel Wicki (Creative Direction), Kim Eisenberg, Hilko Wiegmann (Graphics/DTP), Andrea Bison (Consulting), Marie Vuilleumier, Manuela Kaeslin (Consulting), Calvin Kröhne (Digital Direction), Gordon Nemitz (Strategy). Responsible at Territory Webguerillas: Kerstin Kremer (Instagram curation).
